Christie Moore’s Successful Marketing Plan
When you entrust the sale of your home to me, you will benefit from my experience and expertise? I have been in the Real Estate business since 2003. Combine this with the many tools and resources of F C TUCKER EMGE REALTORS, and you have an unbeatable combination. I will formulate a customized marketing plan to give your home maximum exposure to homebuyers and ensure the fastest possible sale that brings the best return on your investment.
Advertising
We employ a variety of advertising mediums from newspapers to magazines. By combining various publications, we can ensure your home is seen by a broad range of potential buyers, increasing the likelihood of a quick sale.
Homes Ma gazine
One of the best advertising mediums for reaching homebuyers is the Homes magazine. This publication is found throughout Western Kentucky and Southern Indiana in many grocery stores, financial institutions, and real estate offices. Prior to listing a home, I arrange an advertising schedule so you will know exactly when ads of your home will be published.
Newspaper
When I list your home, it will appear in the Sunday edition of the Gleaner as a new listing. While the newspaper is the quickest way to advertise a home, it generally creates the fewest responses, so we use it as only part of our comprehensive marketing plan.
Cable TV
Your home will be shown on Insight Cable, which specializes in television marketing of homes currently active on the market. Placing your listing on cable means your home will be seen not only by people actively looking for a home, but also by those who may be passively interested in the housing market.
Communications
Open communication is key to a successful home marketing process. Outlined below are just some of the tactics we take to keep you informed.
C ustomer U pdate C enter
The single most important thing in my marketing plan involves our follow up system. After every showing, we will contact the showing agent for feedback. By gathering this information, we can determine why a home has not sold and can make recommendations.We accomplish this a few ways, first by phone and again through the internet.
Seller I nvolvement
I will send you copies of all ads, data sheets, and promotional pieces produced for your home. This not only ensures accuracy, but it also helps improve the quality of any item promoting the sale of the home. You know your home better than anyone, so we value your input.
Comparative Market A nalysis
Before I officially list your home, I conduct an in-depth evaluation of homes of similar design and size that have sold in your area recently. I analyze this information in order to help you competitively price your home. Pricing your home at the right price from the start is the best way to bring the best return on your investment, while ensuring a fast sale.
Company Tools
F C Tucker is one of our area´s most prominent real estate companies. When you list with us, you will have the many resources of the company behind you.
M ultiple Li sting S ervice
FC Tucker is a member of the Henderson area multiple listing service. This service provides a means for agents from competing firms to show and sell our listings. If an agent from another firm sells a Coldwell Banker Realty Group listing, that firm is paid approximately 50% of the total commission being paid by the seller. This group represents a large pool of buyers making your home available to more potential buyers.
Inquiry Calls
Another distinguishing characteristic about FC Tucker is our response to call-in inquiries. At most companies, calls are handled by whichever agent happens to be on "phone time" ? regardless of whether he or she knows anything about the house. At FC Tuckerr, if someone calls about one of our listings, they speak directly with us. With our first-hand knowledge, we are able to better convey the special features of a home, increasing the odds of setting an appointment to show the home to the buyer.
Home Wa rranty
FC Tucker makes available an optional one-year home warranty program for our customers. www.2-10.com The warranty may be purchased by either the seller or the buyer and gives the buyer one-year limited coverage on most of the major components of the home. Studies show that homes with warranties sell up to 15% faster and at a 2.2% higher sales price, so this is a tremendous benefit for successfully marketing a home.
Miscellaneous
I offer many other services to aid in the sale of your home. Some of the tools utilized to ensure the most professional services include: 24-hour answering service, toll-free number, comprehensive agent training, professional signage, electronic entry boxes, Henderson, as well as Evansvilles’s North-side, Newburgh locations and much more!
Promotional Items
Communicating your home´s unique characteristics in a way that buyers remember is just one more way I market your home to the best possible advantage.
Color F lyers
I will create a professionally-designed and printed color flyer to give to all potential purchasers of your home. Illustrating the special features of your home in this format serves as the ideal reminder to those who have viewed your home and promotes showings to those who are actively in the home-buying market.
Brochure B oxes
Many people prefer to drive by a home before scheduling an appointment to see the inside. Placing a brochure box on the for-sale sign gives those driving by critical information on your home and entices them to schedule an appointment, stimulating showings and attracting more potential buyers.
The H ome B ook
These useful books will be placed in your home, highlighting critical information for potential buyers and other agents to take with them. Inserts include color flyers, data sheets, utility summaries, seller’s disclosure, and lead-based paint disclosures.
Relocation
No matter where you are moving, I can provide a full range of relocation services, from arranging household goods transportation to referring you to a first-rate real estate provider in virtually any community around the world!
RELO®Member
FC Tucker is a local representative of the RELO®, Leading Real Estate Companies of the World. This prestigious organization is the largest network of independent real estate companies in the country. With a combined annual sales volume of more than $252 billion, RELO® sells more homes and assists more relocating families than most national franchises. This affiliation also allows us to assist home buyers going to other areas around the country or around the world providing a full range of real estate and relocation services.
Internet
In todays market, an effective sales plan must combine a high tech / high touch approach. Our Internet services ensure your home receives exposure to even more buyers, while providing essential on-line services to facilitate the process for buyers and sellers.
www.fctuckeremge.com
FC Tucker provides one-stop shopping for home buyers and sellers including information on every property listed in the local multi-list system. The site also includes a wealth of other pertinent information, including background on Tucker and its agents and community details.
www.soldbychristie.com
Your home will also be featured on my personal website, (soldbychristie.com), which has detailed information about my listings (with up to eight pictures for each home), as well as links to several other real estate related sites. There is also information on school systems across the nation, a mortgage approval section, and mapping software for directions to any of our listings. We can also be reached via email at christie.moore@coldwellbanker.com
www.Realtor.com
Your home will be shown on this website, which is sponsored by the National Association of Realtors® and has information on more than two million listings for sale across the United States. With an average of 129 hits per month for each listing on the website, Realtor.com provides excellent exposure for your home.
The Homes Finder Program
This feature puts your home in front of even more potential buyers. Buyers request to receive information on homes as soon as they hit the market, based on their desired search criteria. This marketing tool puts your home in front of the most eager buyers!
Miscellaneous
Other unique services provided by I employ to promote the successful sale of your home.
Ugly Yellow S ign
Our ugly yellow sign is a secret weapon! As Buyers drive by your home, they will notice the sign because it is not normal and not professional looking. In fact it is home made and looks more like a yard sale sign. This stops buyers in their tracks because it's not normal. On this sign we print the monthly payment in large numbers, ZERO DOWN, FREE RECORDED MESSAGE, and the terms of the loan. You would be surprised how many people don´t know they could buy with no down payment.
Monthly N ewsletters
I keep all my post clients up to date with mymonthly newsletter. In this newsletter I add an insert that includes all my active listings and I ask our data base and clients to post this insert on their company bulletin board. I also have an email newsletter packed full of real estate information.
"Top Notch Service With Bottom Line Results" |